Hiring someone to take over your entire social media marketing efforts can be a big expense. Which is why people often choose to outsource the content creation aspect specifically. It’s a great way to utilize professional marketing while maintaining control over posting and engagement in a more cost effective way.  But here’s the kicker—outsourcing isn’t a magic wand. If you copy and paste your contractor’s content, schedule it, and close IG for the next four weeks, you’re not doing yourself any favors and, quite frankly, you’re wasting your money. 

Here’s a few gentle reminders and easy tips to put that content to good use, grow brand recognition, and find your audience.

"You’ve got this!" they said. “You can handle it all!” they said. But now, you're drowning in emails, social media chaos, and that ever-growing to-do list. It might be time to admit that doing it all isn’t exactly the best business strategy. Spoiler alert: That’s where I come in.

Running a business is no small feat. Whether you’re in the equestrian industry, juggling horses, clients, and social media, or managing another small business, the challenges are real. The dream of being your own boss quickly turns into a reality where you’re not just the boss—you’re the whole damn company. And while that can be empowering, it’s also a one-way ticket to Burnoutville if you’re not careful.

In today's digital age, social media is the wild west of marketing—minus the cowboys and tumbleweeds, of course. If you’re not riding the wave of social media trends, you’re missing out on a goldmine of engagement and brand growth. Whether you're an equestrian brand looking to showcase your latest tack or a bakery hoping to make your cupcakes the talk of the town, understanding and leveraging social media trends is essential.

Creating engaging content for social media can feel like pointing your green horse at the jump and praying they’ll get over it in one piece. But fear not, fellow business owners! Whether you’re a retail-based, a service provider, or an equestrian influencer, I’ve got some tried-and-true tips to help you master the art of content creation.